The ultimate goal was to create a versatile product that was both long lasting AND affordable. We also wanted MEN to get back to smelling MEN, regain their confidence, and stop using that cheap ass body spray from the local grocery store. Sometimes, the first impression is the only one you get. It's time to start making the most of it. More importantly, we wanted to create opportunities for others grow with us. Royale Azure is working towards becoming a publicly traded company, which means our shareholders grow as we continue to grow. We'll be looking to add ambassadors to the company, and continue to work towards sponsorship opportunities. This is more than just a bottle of cologne, a hoodie, or a tee shirt. We're a community that stands on business, builds each other up, and will look and smell damn good while doing it too.