Royale Azure was initially launched in 2016 by Actor/Model/Author, Xavier Vanderblue. In an industry where networking was so powerful, Blue quickly realized how important it was to make a good first impression. Realizing how much more confident we are when you look and smell amazing, Blue wanted to create his own fragrance inspired by many of the brands we know and love today. Working with local vendors, he was able to create his first designer fragrance, Royale Azure.
Behind the scenes of New York Fashion Week (2017), Blue brought samples of this newfound liquid-confidence, introducing the fragrance to everyone in sight. The scent was a hit, and helped Blue connect with designers Forever Lavi and Lanee. Now with the scent validated by outside opinions, it was time to find a way to share it with the world. Royale Azure is expected to launch in Q4 of 2024.
